ICONIC AWARD 2024

Plodine Tower honored as a high-rise icon

The previously half-finished and unused office tower is now a “nearly-zero-energy-building.” Following a comprehensive functional and technical refurbishment, the modernized, 16-story tower with its new climate-resilient facade is shining like a glimmering “crystal on the sea.” As a vertical icon, it now dominates the urban silhouette on Kvarner Bay.

Minimal intervention for maximum impact
The complex revitalization of the never-completed postmodern high-rise building represented a complex challenge. As the prestigious headquarters of the retail company Plodine, the tower had to be remodeled to perfectly meet the functional needs of the client while also being economically and ecologically sustainable. We successfully implemented ATP’s integrated design process with BIM in line with the resource-friendly maxim of “as little as necessary and as much as possible.” While meeting all the strict constructional and urban planning requirements, we not only took full account of the existing basic geometry in our redesign of the facade, but also retained the existing structure, a reinforced concrete envelope with all the associated restrictions – with the exception of a small number of complex structural adaptations.

“We wanted to give the building a new visual and functional value. Hence, we developed the vision of a clifftop crystal that reflects the movement of the sea and of the clouds in the sky. The idea was successful – as wonderfully confirmed by the ICONIC AWARD,” says a delighted Dario Travaš, ATP Partner and Managing Director of ATP architects engineers in Zagreb, reacting to the award.

About the award
With its ICONIC AWARDS, the German Design Council honors top international achievements in the areas of architecture, interior architecture, product design, and brand communication. The aspects that are evaluated include the overall concept, design quality, sustainability, energy efficiency, and functionality of the submissions. In 2013, the year in which the award was established, ATP architects engineers was honored for the G3 Shopping Resort in Gerasdorf. Further “icons” for ATP projects followed in 2018 for the Educational Center in Holzgau, in 2019 for the HOFER ALPHA Retail Network in Eberstalzell, in 2020 for the IWC Manufacturing Center in Schaffhausen, in 2021 for the Shopping and District Center ALEJA in Ljubljana, in 2022 for the RINGANA campus, and in 2023 for Falkensteiner Premium Camping Zadar.

The ICONIC AWARDS 2024 will be presented on October 8 during Expo Real in Munich.

